121 Smart Home Statistics in 2024

There will be almost 13.5 billion smart home devices in active use by 2025. | Juniper Research

Worldwide smart home household penetration is predicted to reach 18.9% in 2024 and is expected to grow to 33.2% by 2028. | Statista

United States dominated the smart home market with USD 38.8 billion in revenue in 2024. | Statista

Asia-Pacific is expected to be the fastest-growing region for the smart home market during 2023-2030. | Vantage Market Research

The number of smart homes in Europe is predicted to reach 101.2 million by 2028, representing a market penetration of almost 42%. | Berg Insight

The African smart home market is projected to reach USD 2.4 billion in 2024. | Statista

China has the highest ratio of smart home device owners, with more than 90% of individuals owning one or more such devices. | Statista

85% of Americans own at least one smart home device. | Statista

4 in 5 adults in the UK own at least one smart home product. | techUK

Singapore's smart home household penetration is expected to reach 79.5% in 2024 and is projected to hit 99.7% by 2029. | Statista

18% of US homes have six or more smart home devices. | Park Associate

Americans have spent $1,172 on smart home tech, but they’re willing to spend an average of $2,475. | Mortgage Cadence

One-third of US internet households with homeowner’s/renter’s insurance would switch providers to acquire smart home devices. | Park Associate

Convenience is the #1 top reason behind smart home device purchases. | ADT

77% of users believe that smart home devices improve their overall quality of life. | Deloitte

Most consumers begin their smart home journey with standalone devices, while only 12% initially plan to purchase a full smart home system. | Interpret

60% of US smart home device owners reported feeling safer. | Nationwide

2 in 5 people would not go back to living without smart home tech. | Mortgage Cadence

1 in 5 people are using paid subscription services alongside their connected home devices. | techUK

Consumers with children under 18 show more interest in smart home tech, with 36% expressing interest compared to 24% of those who were not a parent or guardian. | Realtor

Current adopters of smart home technologies tend to be tech-savvy, upper-middle-income households. | ACEEE

Up-front purchase costs and the perceived complexity of smart technologies are the leading barriers to investment in the smart home. | ACEEE

In 2023, no single smart home device has reached more than 30% of households yet. | Deloitte

41% of households consider smart home devices as neither affordable nor valuable. | Park Associate

1 in 3 people struggle to operate their smart home devices. | Business Wire

1 in 5 users reported that smart home devices caused frustration or added complexity. | Deloitte

40% of people have contacted customer support about their smart home devices at least once. | Mortgage Cadence

One-third of consumers agree that smart home products are difficult to set up and/or install. | Cricana

The trickiest devices to install are smart thermostats (13%) and smart security cameras (11%). | TechSee

9% of households worldwide own a smart appliance in 2024 and the number is projected to nearly triple over the next 5 years. | Statista

China is the world’s largest market for smart appliances, accounting for more than USD 17 billion in revenue in 2024. | Statista

Ownership rate of smart appliances in India, China, and South Africa is significantly higher than in European countries like France, Germany, and the United Kingdom. | Statista

The most popular smart appliances in the kitchen are smart fridges (4.7%), smart dishwashers (4.2%), smart ovens (4.2%), smart microwaves (4.1%), and smart coffee makers (3.4%). | Reviews

There are more Americans who own smart washing machines (5.2%) than smart fridges (4.7%). | Reviews

In the smart home market, the smart entertainment devices segment held the largest market share in 2023. | Fortune Business Insights

The smart TV market size is estimated at USD 275.69 billion in 2024 and is expected to reach USD 307.22 billion by 2029, growing at a CAGR of 2.19%. | Mordor Intelligence

Smart TVs are the most popular smart home devices in the US, owned by 64% of Americans, followed by smart speakers, owned by 27%. | Statista

Samsung Tizen is the most commonly used smart TV operating system in the US in 2024. | Park Associate

53% of connected TV device owners and intenders see the benefits of staying within the same product ecosystem. | Park Associate

A fast and smooth user interface is the most important feature for smart TV purchases. | Park Associate

In 2023, almost all TVs sold in Germany were smart TVs. | Statista

The smart speaker market is projected to grow from USD 15 billion in 2024 to USD 61.4 billion by 2032, exhibiting a CAGR of 19.3%. | Fortune Business Insights

Asia Pacific dominated the global smart speaker market with a share of 43.13% in 2023. | Fortune Business Insights

Amazon Echo is the #1 top smart speaker in the US, owned by 65% of smart speaker users in 2024. | Statista

In 2024, Amazon Echo is estimated to have 70.2 million users in the US as compared to Google Nest with 36 million users. | eMarketer

Audio listening is the top usage of smart speakers, while only 9% of the US population uses smart speakers for smart home control. | eMarketer

29 million people in the US are predicted to make purchases via a smart speaker in 2024, accounting for 10.2% of the population. | eMarketer

Smart home device shipments for energy management, specifically smart thermostats, smart lights, and smart plugs, will grow from 230.9 million in 2024 to over 584 million in 2030. | PR Newswire

The smart thermostat market size is estimated at USD 5.34 billion in 2024 and is expected to grow at a CAGR of 20.10% between 2024-2029. | Mordor Intelligence

In 2022, 12% of US renovating homeowners bought a smart thermostat, while 13% selected a standard thermostat. | Houzz

In 2022, 10.3% of Americans own a smart thermostat. | Reviews

Smart thermostat installations in the US are expected to reach 38.3 million by 2026, saving 15.5 TWh of electricity. | Utility Dive

The smart lighting market size is estimated at USD 19.65 billion in 2024 and is expected to grow at a CAGR of 18.94% between 2024-2029. | Mordor Intelligence

By 2030, the global smart lighting market is expected to almost quadruple to USD 44 billion from approximately USD 11 billion in 2020. | Statista

Europe dominated the smart lighting market in 2024. | Mordor Intelligence

Wi-Fi-compatible bulbs and lamps have had production growth of over 4,000% since 2013. | The CE Shop

The indoor lighting segment dominated the global market in 2023, holding a share of over 70%, compared to outdoor lighting. | GM Insights

In 2024, the global smart home security market was valued at around USD 32.5 billion and is forecasted to reach nearly USD 62 billion by 2029. | Statista

The global penetration rate of smart security cameras is expected to reach 7.1% by 2026. | Statista

Video doorbell is the most popular smart home security and safety device in the US. | Reviews

22% of U.S. internet households were projected to own at least one video doorbell by year-end 2023. | Park Associates

78% of US home insurance agents recommend smart home products, with the most suggested devices being smoke/carbon monoxide sensors (56%), smart locks (54%), and water leak-prevention sensors (54%). | Nationwide

Smart home security systems can help cut down on insurance costs. | Consumer Reports

Outdoor cameras (17%), doorbell cameras (16%), and smart locks (15%) are the most common home security features homeowners want to self-install. | Vivint

In 2024, the number of digital voice assistants being used worldwide is expected to reach 8.4 billion units – a number higher than the world’s population. | Statista

An estimated 149.3 million US users will talk to voice assistants in 2024 for help with a variety of tasks. | eMarketer

The adoption of voice assistants such as Alexa and Google Assistant will be a key factor behind smart home growth. | Juniper Research

The number of voice assistants used to access smart home devices is expected to reach 555 million by 2024. | Juniper Research

Nearly 4 in 5 smart home device owners preferred to control their devices via voice command as opposed to using a mobile app. | ADT

In 2024, 61.9% of Millennials use voice assistants, compared to 55.2% of Gen Z. However, Gen Z is expected to lead voice assistant usage with 64% by 2027. | eMarketer

44% of consumers have used their voice assistant to control another smart home device in their home. | PWC

85% of consumers said a smart device(s) they owned influenced what kind of voice assistant they used. | PWC

When buying a smart home device, 89% of consumers were influenced by its compatibility with their voice assistant. | PWC

Only 31% of smart home users have landed on a specific smart home ecosystem. | Deloitte

Amazon Alexa is so far the most popular and widely used smart home ecosystem. | The Verge

As of 2020, Amazon Alexa can control more than 100,000 smart home devices from 9,500 brands. | Statista

53% of consumers have concerns about interoperability between smart home products. | Cricana

77% of consumers said it was important that all their smart devices were able to communicate with each other from the same platform or app. | Samsung

79% of users think interoperability is very or somewhat important, and 34% said they want all their devices to work together seamlessly. | Deloitte

80% of people consider smartphone connectivity to remain essential or quite important when considering a new smart home product. | techUK

Device integration or interoperability is among the biggest internal challenges faced by smart home device developers. | Omdia

The emergence of Matter, a new protocol that allows smart devices to be compatible across brands, will push market growth for smart home devices. | GM Insights

As of July 2024, there are over 1,400 new Matter-certified devices on the market. | Tom's Guide

4 in 5 homeowners believe smart home technology can reduce their bills by using less electricity. | Business Wire

2 in 5 consumers expect the cost of purchasing energy-saving smart appliances to be recovered within a year through lower energy bills. | techUK

Smart lighting has the potential to save 7-27% of a home’s lighting energy use. | ACEEE

Smart appliances can reduce energy costs for a typical household for 2-9%. | ACEEE

Smart outlets, smart plugs, and advanced power strips can reduce plug load energy consumption by up to 50% in some households. | ACEEE

Smart thermostats can reduce HVAC energy consumption by an average of 8% for heating and 10% for cooling. | ACEEE

If smart thermostats were installed in every home with an HVAC system by the end of 2026, the US could reduce annual space heating and cooling energy consumption by 9% or 45.4 TWh per year. | Utility Dive

Smart home automation can reduce the cost of claims for insurance carriers by as much as 30%. | McKinsey

An estimated 80% of IoT devices are vulnerable to a wide range of attacks. | Rambus

76% of people have concerns about privacy with smart home devices. | Mortgage Cadence

1 in 3 people is worried about their smart home devices being hacked. | CraftJack

Amazon Echo is the no #1 top device Americans worry could be hacked. | CraftJack

76% of people think their smart home devices listen to them, and 61% believe they are always eavesdropping. | CraftJack

62% of users reported having received related ads after talking near one of their smart home devices. | CraftJack

1 in 3 users have turned off a smart home device for fear of being listened to or tracked. | CraftJack

1 in 10 smart home apps collected data for user tracking. | Surfshark

7 in 10 homebuyers are looking for a smart home, and 78% are willing to pay more for a home with smart devices. | Security

28% of Millennial homebuyers valued smart home technology as their biggest priority when purchasing a property. | AOL

On average, smart homes cost nearly 2x more than non-smart homes. | Vivint

More than 1 in 10 Americans were willing to go over budget to buy a smart home, spending an average of $15,323 more. | Vivint

46% of prospective homebuyers couldn’t afford to buy a smart home. | Vivint

Contractors who invest in smart home technologies realize 50% returns on their investments. | Forbes

Smart home devices can boost a property’s resale value by 5%. | Realtor

86% of Millennials and 65% of Baby Boomers are willing to spend more money renting a place with smart home technology. | AOL